When it comes to building your brand and boosting clientele, being open to all options is vital. Some believe the time to invest in ads on social media, and Facebook, in particular, has come and gone. The reality is, that is not the case. In fact, beauty salons and spas are still building their brands in a major way. Moreover, they are doing it with the help of targeted ads on sites such as Facebook. The beauty salon industry, as a whole, tends to do relatively well when it comes to placing ads on Facebook. With that in mind, the following is a closer look at how and why this is true.
Reasons your Salon Facebook Ads Didn’t Work in the Past
As stated, some business owners believe that investing in Facebook ads is no longer a fruitful venture. This is largely due to the fact that certain sectors yield results from ads far easier than others. The beauty salon and spa industry is one such example. The beauty industry is different than those who are simply selling a discounted book or online service. For example, your ads will ask viewers to book an appointment and actually visit your salon in person.
The main reason many salons do not have success with Facebook ads is because they don’t understand how to properly create them. First, creating Facebook ads for service-driven industries requires more effort than other industries. It takes time to create a good salon video or promote a unique message about your beauty salon business.
Moreover, Facebook ads are ever changing. For example, you may have had success in the past by promoting certain types of images and using certain techniques. But this will likely only work for so long. In order to be successful using Facebook ads, you must be ready to adapt. This means, you’ll take the time to understand what is working right now. Then, you can do your best to create ads that align with that ideal.
Tips for Creating Salon Facebook Ads
There is definitely no cookie cutter method of creating the perfect salon Facebook ads. But, there are things you can do to help ensure that your ads yield positive results. Some of which are:
Consider your Target Audience
When you are creating a Salon Facebook ad, you need to take some time to consider your target audience. Are you selling to men, women, or both? Do you go for upscale professionals, moms who need a makeover, or eclectic-dressing hippies? No one is saying that you can’t cater to a varied audience. However, you should make sure that you know exactly who you’re talking to for each ad you post.
Create a Conversation
One of the best tips for creating the best beauty Facebook ads is to create a conversation. Work on developing a voice that speaks directly to your audience. When doing this, make sure to avoid using salesy language. You need to create a message that make your followers want to engage with you. In fact, this is where they should begin to connect to your brand as a whole. Then, before you submit your ad, make sure it sounds like your being friendly and approachable. Remember, this is your voice, so make it professional and dynamic.
Image Matters in Salon Facebook Ads
When posting an ad to attract new clients, make certain you are posting images (and preferably videos) that represent your company well. Make sure your salon photos or videos capture all the right angles and are properly lit. For example, only post photos that are flattering and showcase services that you are proud of. Lastly, be sure that you include a wide variety of images that display multiple looks with a variety of angles. Check out our article on Salon Photography Tips.
When it comes to video, make sure to posting videos that are well-edited. Your beauty salon videos should also include music that is upbeat and catchy. Moreover, it’s important your videos are long enough to get your point across without boring your audience. A good rule of thumb is between 15 seconds to 1 minute, depending on the goal of the video.
Make them an Offer they Can’t Refuse
The most important thing to remember when creating a salon Facebook ad is to make an amazing offer. When it comes to the beauty industry, many people are already devoted to their current hairdresser or salon. So for most customers, you really need to offer them something special. For instance, you may offer them a creative membership program. Alternatively, you may promote something unique like a complementary photoshoot with a mommy makeover. Either way, you need to provide them with value that is almost too good to turn down.
Also, don’t forget the CTA (call to action)! No matter how great your ads may be, you must encouraged them to take action. For instance, ask them to book their appointment immediately before slots fill or the promotion ends.
Update your Website
If you’re creating a new promotion, you will need somewhere to redirect everyone who is interested. This means having a good landing page that is engaging and fun to look at. There are many great tools to set up a landing page on your website. This is a great way to further your conversation with your potential salon client. In fact, you may also want to set up chat bots that can answer FAQs and an email capture. This type of engagement allows you to stay in touch with them. Here is a great article on email marketing for beginners.
The Bottom Line
Overall, there are plenty of things you can do to ensure you are creating successful salon Facebook ads. In addition to implementing these tips, you should be prepared to do trial and error. If you have a wildly successful campaign, find out which elements work and double down on them the next time. If you have an unsuccessful ad, figure out which elements work and use those to create a better ad next time. Moreover, do not discount the power of using the right fonts, color schemes, and the general aesthetic value of your ad. If you take these steps and are flexible in terms of the types of ads you are creating, you will create a formula that is true to your brand and generates serious results.