For decades, the beauty salon industry was largely based on word-of-mouth advertisement and personal relationships and rapport. The industry managed to maintain this standard for far longer than most industries. Nevertheless, the internet and social media culture have made it next to impossible for companies to be successful without an online presence. Therefore, many beauty salons are finding themselves playing catch up in terms of digital marketing. With that in mind, let’s find out whether salon websites have an impact on building your salon clientele. Moreover, we will also discuss how you can create a successful hair salon website of your own.
Before we delve into the ways to create a successful hair salon website, let’s take a look at the benefits of doing so. They are:
Email Capture Helps You Build Relationships
One of the top benefits of creating salon websites is that they allow you to capture the emails of anyone who visits your site. These emails can be used to market your site, services, etc. Moreover, you can even use the emails to target your customers on social media sites such as Facebook, Instagram, etc. Also, you can incentivize your sign up by providing them with a discount, coupon, or exclusive information for doing so.
SEO Allows Your to Get FREE Traffic to Your Salon
Additionally, posting the right content on salon websites can help boost your ranking on Google. By posting content that is SEO optimized, you can drastically boost your ranking without having to pay lots of money for advertising.
It’s a Great Opportunity to Answer Common Questions
Another major benefit of having a website is that it gives you the space to answer questions. This can be done via FAQ pages, chat bots, or you can simply allow them to email you and answer the questions directly. Either way, this is an amazing way to allow your clients to ask questions and clarify anything they may want to know.
Salon Websites Are Great For Branding
If you have messaging, colors, images and services that are strong, unique, and recognizable, then representing them on your website will help with branding. This will make it easier for your clients and followers to recognize you on various social media sites across the web.
Salon Websites Generate Reviews & Testimonials
Another benefit of having a salon or spa website is that it allows you to post your reviews and testimonials. This is a great way to entice potential customers into trying your salon and services.
TIPS: For Creating Spa & Hair Salon Website
Now that we know more about the benefits of creating hair salon websites, here are some tips to help you create a successful one.
You Can Either DIY or Get Professional Help
The first thing you need to consider when creating a hair salon website is whether you want to hire a professional or go the DIY route. On the one hand, going the DIY route can potentially save you money. However, you do need to have some basic web design skills to pull it off. Alternatively, there are various sites that make it easy to build your salon websites, but they often charge either a monthly or an annual fee. Nevertheless, these sites also give you more options in terms of personalizing your site.
On the other hand, if you have a budget of a t least $600, you can pay a professional to create your website for you. However, this also puts the power in the hand of the designer as you will have to contact them any time you want to make changes to your website. Additionally, if they have not agreed to make those changes for free, you may be charged every time you want to change your hair salon website. Nevertheless, if you already have a unique concept in mind, this is definitely the best method of bringing your vision to life. Moreover, a professionally designed site can also help boost the aesthetic value and overall perception of your brand.
Research How Other Successful Salon Websites Look
If you’re having trouble deciding how you want to build your website and what you want to include, try studying some hair salon websites that have the look and feel you are going for. With the help of some tools or a professional, you will be able to make the ideas your own.
Use a Domain That’s Catchy & Easy to Remember
Moreover, you need to be sure that you choose a domain name that is in line with your salon and brand. Ideally, this will be the name of your salon. However, this is not always possible. If the domain that contains your salon name is already taken, you may want to switch up the wording or simply choose a name that describes your salon or some other aspect of your brand. For instance, if you have a salon named “The Right Touch”, you may choose something like TouchedRight.com or something along those lines.
Create GREAT Content For Your Salon Website
To maintain a successful salon websites, you must post regular content. No matter if this includes blog posts, videos, pictures, or anything else you can think of, the posting needs to be consistent. For instance, creating a blog is one of the best ways to build your following and to capture the attention of your existing subscribers. You do not need to be a professional writer to create a blog. You simply need to take heed to the following tips:
- Write how you Speak: Many people think you need to use fancy language to create an engaging blog. However, the opposite is true. You should simply write everything the way you would say it out loud. This is the best way to ensure your followers understand what you are saying.
- Use Short Words, Sentences, and Phrases: When it comes to talking about the beauty community, you should keep it as simple as possible. Even if you are explaining the most complex terms and concepts, do so in a way that is accessible to all.
- Write with Purpose: No matter what you’re writing about, be sure that you have a purpose. Are you writing to inform them? To entertain them? Either way, be sure you fully understand the subject and why you are writing about it before you post it.
Posting Pictures and Video is Essential
Another amazing aspect of creating salon websites is adding pictures and videos. Especially for those who work in sectors that are based on aesthetics, posting pictures and videos. can be a great way to promote your skills while also attracting new customers. If you will be posting lots of pictures on your new site, be sure that they are as professional as possible and that they accurately represent the aesthetic you are trying to present. This may require the use of a professional photographer, and/or editor.
Great Salon Websites Use Calls to Action
Lastly, one of the more important aspects about having a website is securing customers and sales. To do so, you simply need to ask in a compelling way. For instance, for picture posts, you may want to include a CTA stating, “Do you like this look? Book us today and we’ll make sure you love it on yourself even more!”. Either way, be sure to be creative and remind your customers to book your services and purchase your products as much as possible.
Overall, creating a website can be one of the best things you can do to boost your salon clientele. However, you must be sure that you are creating a quality site, posting quality content regularly, capturing the email of visitors, and of course, asking for the sale.
Check this article to learn how blogging can bring more clientele to your salon.