With the holiday season upon us, now is a great time to focus on boosting profits. Despite the fact that many people tend to only think about giving tangible gifts for the holidays, service-driven gifts are actually a great gift idea for virtually anyone. Attracting customers who are shopping for the holidays can take some doing on your end. You must be ready for every holiday season to get your share of the trillion-plus dollars being spent by consumers. Here are some great salon holiday promotion ideas to add to the mix.
HuddleTime Interview with Sarah Cooper
Hosted by seasoned salon owner, Ronit Enos, HuddleTime was created to help salon owners and stylists maximize their profits. This week, she interviewed Sarah Cooper, who is the founder and CEO of a salon software called AURA. This software is considered revolutionary as it was built by salon owners for salon owners. It helps salon owners become more productive and boost their revenue and profits. Conducting a candid interview with Sarah, Ronit got down to the nitty-gritty in terms of maximizing profits during the holiday season. The following is an overview of the key points discussed during this interview.
About Sarah Cooper and Aura Salonware
As mentioned, Sarah Cooper is the creator of a revolutionary software for salon owners called AURA. She created this software because she found it troubling that it was so easy to do things such as quickly book flights to fly all over the world, yet, most of us are unable to go online and book a salon appointment with our favorite hairdressers. She wanted to create software that helped with automation, appointment booking, provide cloud-based solutions, etc., for salon owners specifically. From this idea, her cutting-edge software, AURA was born.
Full Interview: How to Bring in Extra Income with Salon Holiday Promotion Ideas
Tips for Bringing Extra Income in Your Salon this Holiday Season
During these uncertain times, there is no room to leave your income to chance. You must go above and beyond to make sure that you are maximizing your profits. More so, always remain on the cutting-edge of technology and innovation. With that in mind, these tips will help you bring in extra income during the holiday season.
Creating Cash Reserves
As Sarah points out, salons are most secure when they create their own cash reserves. These reserves provide you with the money needed to purchase new products or software. In addition, you can pay bills and vendors in the absence of profit, etc. Sarah asserts that one of the best ways to generate revenue is by selling exclusive products during the holiday season. For instance, Sarah uses the example of offering discounted hair extensions one time a year only. Given that extensions are a very popular product, offering them at a discounted rate during the holiday season all but guarantees sales.
Offer Holiday Specials
Everyone wants to look their best during the holidays. So, offering holiday specials is a great way to generate more income. You could offer them a percentage off of their services if they book their appointment within a certain time frame. Maybe offer bundled services (i.e. a discount on hair and nails) if they visit your shop before end of year. Use email, text, or direct calling your regular clients. This can be a great method of getting some serious cash during the holidays. Alternatively, you can offer them a touch-up or even products that can help them to maintain their style throughout the holiday season.
Special Holiday Pricing
Special pricing does not have to mean a discounted price. By raising your prices slightly during the holidays, you can generate a sizable profit during a short period of time. For instance, by telling your customers that you are charging a non-refundable service fee during the holidays due to the increased interest in appointments, you will easily boost your income without doing extra work. However, you may want to offer an extra holiday amenity (i.e. a free hand sanitizer, sample products, etc.) to make it worth their while.
Offer Holiday Incentives
Moreover, you can also offer your employees incentives for booking more appointments during the holiday season. For instance, you may want to offer your employees a monetary gift, gift card, etc. for those who go above and beyond to book more appointments during this time. Additionally, you could even offer them gifts for providing the best customer service, booking new customers, getting the best reviews, etc. No matter what types of incentives you may offer, this will be an excellent method of boosting sales without needing to drastically change anything about how you run your business.
Learn how to utilize the powerful idea of Salon Memberships to create a constant income stream. Check out our recent article to learn more.
Increase Profits with Salon Holiday Promotion Ideas
Boosting your profits during the holiday season does not have to be an arduous task. The key to boosting profits in service-driven industries, such as the beauty industry, is to work smarter, not harder. This list of tips was created by two women who are experts in the salon industry and have already done the work in terms of finding the best ways to boost profits for the short and long-term. Taking the time to follow these tips and tricks can be one of the best things you’ve done to bring more money into your salon.
HuddleTime with Ronit
No matter what your goals are for your salon business, HuddleTime with Ronit is an excellent channel to help. She regularly interviews experts, such as Sarah Cooper, who will give you first-hand knowledge about what it takes to be successful as a beauty salon owner. This installment was created for those who wish to boost income during the holiday season, or at any time in which they may be strapped for cash or simply need to create more revenue. Be sure to tune in to future episodes to continue learning how to better grow your salon business.
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