No matter what type of salon you own or what types of styles you specialize in, building clientele and attracting new clients is essential. Indeed, given the nature of service-driven industries such as these, the only method of ensuring that your company is successful in the long-term is to focus on constantly acquiring new clients and always searching and hiring top-level talent. For instance, one such method of attracting new talent and building clientele is starting a hair salon blog. With that in mind, here is an overview of the benefits of starting a blog as well as some tips to help you build a successful one.
Benefits of Creating a Salon Blog Website
In addition to helping you gain new clientele and attract top-tier talent, there are various benefits to starting a blog for your salon. Some of which are:
- Google SEO: As many may already be aware, Google tends to favor reputable blogs that provide useful information. By creating such a blog for your salon, you will be helping your salon’s web page rise in the Google rankings. Therefore, you will attract new clients, talent, potential sponsors, collaborations, etc.
- Brand Building: Additionally, your salon is much bigger than a mere business, it’s a brand. By creating your own blog, you will be further establishing your business as a brand. Brands are important because they take on a life of their own and can often help attract resources and a level of success that many businesses cannot.
- Become a Trusted Source: In keeping with that notion, by offering tips and useful information, you will be establishing your brand/business as a trusted source within the hairstyling community. This can help you generate other types of revenue as well. For instance, you may attract new up and coming salon owners who wish to collaborate and cross-promote, among other things.
5 Tips for Building a Salon Blog
Now that we know the benefits of building a salon blog, here are some tips to help you build the best one possible.
1. Be Informative
The days in which creating a website that contains cookie-cutter information to help you rank higher in the Google search engine are dead. The only way to ensure that your blog will be taken seriously is to include information that is informative and useful in some way. Therefore, you should be providing tips that can help potential clients, stylists, salon owners, etc. This is how you will gain subscribers and attract loyal readers.
2. Be Consistent
Additionally, another thing you need to do is focus on consistency. Although many bloggers will tell you to post twice a week or more, that may not be practical in your case. Nevertheless, you should be posting at least one blog post per month, if you want to be taken seriously. Either way, no matter how often you choose to post, you need to be consistent. For instance, if you choose once per week, you need to try to post a blog on the same day each week.
3. Hire Help
In keeping with that notion, do not be afraid to hire help. Writing is not everyone’s strong suit and even if you’re an excellent writer, as a business owner, you may simply not have the time to post. There are plenty of ways to hire someone to do the writing for your blog. As long as they can provide you with quality content, you will simply have to sole out deadlines to ensure the content is completed based on your preferences.
4. Be Innovative
Moreover, being innovative is one of the best ways to attract a large following. Sure, you can simply scroll the internet and copy topics from other salons if you choose, however, this is not advisable. Rather, you should try to come up with content that is unique and original. For instance, if you specialize in edgy, cutting-edge haircuts, and styles, you may create a blog that focuses on providing fashion and styling tips for those who are interested in that type of style. No matter what you choose to write about, try to put your own unique spin on it to make your content more relevant and useful.
5. Include Lots of Pictures and Videos
As with all other types of web content, many users prefer to view content that has lots of pictures and videos. Be sure to include professional quality pictures and videos as much as possible. This will not only give you a chance to showcase your best work, but it will also serve to keep your readers more engaged. Check our article on creating great salon photos.
Overall, there are plenty of things salons can do to create a successful blog that attracts new talent and helps build clientele. No matter which topics you choose to focus on, be sure that you are consistent in terms of how much you post and provide your followers with useful content, you are bound to create a blog that helps your salon become more successful.
To learn more about blogging to attract new talent, check out our free resources and especially our webinar on Lifestyle Employment.
