And keep them at your salon!
As a salon owner, your team is your greatest asset. To run a successful business, you must attract and retain top talent. And with today’s competitive market, attracting A-Player employees can be a time-consuming challenge.
To support you, here are some tips that have worked for members at Salon Cadence to attract and onboard top talent in your salon.
- Build a strong brand
Your salon’s brand is what sets you apart from the competition. It’s the essence of your business and what people think of when they hear your name. Building a strong brand can attract top talent who are drawn to your salon’s values, culture, and reputation. Be clear about your salon’s mission, values, and culture, and ensure that they are reflected in all your marketing and communications.
- Share your vision
Top talent knows their worth, and they won’t settle for less. Beyond money, they want to know that they’re making a difference. They are used to being treated as a worker bee, and are looking to be treated as a valuable asset to the team. Share your company’s vision and how they can make an impact. Invest in your passion, and you will attract stylists who want to be a part of it.
- Create an open and positive work environment
Your salon’s work environment can make or break your team’s morale and productivity. Create a positive work environment by fostering open communication, encouraging teamwork, and providing the resources and support your employees need to succeed. Your salon should be a place where everyone feels valued and respected. (Bonus: Plan weekend, team-building retreats!)
- Utilize social media and networking
Social media and networking are powerful tools for attracting top talent. Post job openings on your social media channels, and encourage your team to share them with their networks. Attend industry events and connect with other professionals in the beauty industry. Building a strong network can help you find the best candidates for your salon.
- Streamline your onboarding process
Once you’ve found the right candidate, it’s important to onboard them effectively. A smooth onboarding process can help new employees feel welcome and set them up for success. Streamline your onboarding process by providing clear instructions, training materials, and resources. Make sure new employees have the support they need to hit the ground running. (Bonus: Download our 90-Day Onboarding Strategy workbook by clicking here)
In conclusion, attracting and onboarding top talent in your salon is essential to building a successful business. By building a strong brand, offering competitive compensation and benefits, creating a positive work environment, utilizing social media and networking, and streamlining your onboarding process, you can attract and retain the best employees for your salon. With the right team in place, your salon will THRIVE.
